When these questions are creativity becomes the competitive difference that can differentiate commodities. Pink outlines six essential senses:
1. Design - Moving beyond function to enage the sense.
2. Story - Narrative added to products and services - not just argument.
3. Symphony - Adding invention and big picture thinking (not just detail focus).
4. Empathy - Going beyond logic and engaging emotion and intuition.
5. Play - Bringing humor and light-heartedness to business and products.
6. Meaning - Immaterial feelings and values of products.
According to Jenkins, we can teach content in the context of developing skills for learning by focusing on the following:
* Play— the capacity to experiment with one’s surroundings as a form of problem-solving
* Performance— the ability to adopt alternative identities for the purpose of improvisation and discovery
* Simulation— the ability to interpret and construct dynamic models of real-world processes
* Appropriation— the ability to meaningfully sample and remix media content
* Multitasking— the ability to scan one’s environment and shift focus as needed to salient details.
* Distributed Cognition— the ability to interact meaningfully with tools that expand mental capacities
* Collective Intelligence— the ability to pool knowledge and compare notes with others toward a common goal
* Judgment— the ability to evaluate the reliability and credibility of different information sources
* Transmedia Navigation— the ability to follow the flow of stories and information across multiple modalities
* Networking— the ability to search for,synthesize,and disseminate information
* Negotiation— the ability to travel across diverse communities,discerning and respecting multiple perspectives,and grasping and following alternative norms.